Social media and your online store?

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Social media is one of the most visited places on the web. They accompany us every day and it’s hard to find someone who doesn’t use them. They offer us many opportunities, so it’s hard to take your eyes off them. Conversations, likes, interest groups, events – it all adds up to a number of advantages, which in effect have also become a place for advertising and offers.

Why is it important to do social media?

The main advantage of social media is the channel of communication with customers. Let Facebook be an example – by setting up a fanpage for your store, you open yourself up to better contact with your customers. Social networks have a chat option, so if your customer wants to ask you a question, they can easily do it thanks to this possibility. On your part, fanpage can be used as a bulletin board. Posts can be used to advertise your products, to inform about changes e.g. to your website or to diversify your offer with new promotions or discounts. Topics of the posts are free – run a microblog, raise discussion topics, encourage people to visit your store, linking to relevant content for the topic.

Advertising and SEO in one place

Since the topics of the content you post are arbitrary, why not use linking? When creating posts, place a link that will lead directly to your store. This will increase traffic and engage users. You don’t have to cover the same topics over and over again – if you have a blog on your site, use its articles, introduce the reader to the topic using a few sentences, add a graphic and link to the article. This way, not only will you create a post quickly, but you will also bring someone to your site.

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Social media has widely developed advertising campaigns: promote your posts, create ads for your products, reach specific audiences – these are just some of the opportunities that social media offers. Every successful company, spends its time and money on advertising on the web, and especially on social media. They have a good impact on conversions, but they also boost your position in Google.

Put yourself in the shoes of an expert

Who said that your adventure will only end with creating a fanpage? You can also join groups in your field. Answer questions, help if needed, offer private conversations. Use this chance to convince users to use your services if they are looking for what you have to offer.

Summary

Social media is the perfect place to connect with customers. They increase conversion and positively influence positioning. It is worth remembering, however, that in order for all this to make any sense, you need to devote a lot of time to it. Organization, regularity and consistency are the keys to making our fanpage function well.

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