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A URL, or uniform resource locator, is a string of characters used to identify resources on the Internet, such as Web pages, images, audio and video files. A URL is used to browse the Web and to connect to other resources on the Web.
What does a URL consist of?
A URL consists of several parts. The first part is the protocol, which determines how resources are sent from the server to the browser. The most commonly used protocols are HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure). The second part of the URL is the server name or IP address, which specifies where the resource is located. The third part is the path to the resource on the server, and the fourth is the file name or other identification of the resource.
An example of a URL is “https://www.example.com/images/logo.png,” where “https” is the protocol, “www.example.com” is the name of the server, “images” is the path to the images folder, and “logo.png” is the name of the image file.
Why are URLs used?
URLs are an important aspect in building and maintaining a network structure. URLs make it possible to browse websites and connect to other resources, allowing access to a variety of online information and services. URLs are also used in search engines to index pages and in online advertising, where they are used to track the effectiveness of advertising campaigns.
URLs are also an important element of Internet security. HTTPS is an encrypted connection that protects transmitted data from unauthorized access. Using HTTPS-secured URLs is recommended, especially for sites containing sensitive information.
Summary
A URL, when it keeps a simple structure, is readable and influences how search engines and viewers perceive it. Its good optimization, can positively affect the SEO of your website.